Medianet introduce new media monitoring platform
Media intelligence company Medianet has launched a full-service platform to integrate real-time monitoring with analysis, press release distribution, and media contacts.
The expansion into monitoring next month will challenge the incumbents in a sector with an annual value of more than $100 million.
Medianet managing director Amrita Sidhu said: “We are delivering a cohesive platform for a media world that has become harder to navigate and illuminate. It will work smart for customers and end the frustrations they have been experiencing for way too long.”
The Medianet platform will elevate communications value and productivity by giving customers seamless control of four key assets: outreach, monitoring, search, and analysis.
“This combined functionality will give our customers a new level of power over their media messaging strategy,” Sidhu added.
“They can create a message, get it delivered to the right people, know where it lands in the media and, critically, understand how it has been perceived.”
The platform is underpinned by the latest technologies available, encompassing AI tools, large language models and data science to rapidly generate metrics tailored to a customer’s requirements.
Keep up to date with the latest in media and marketing
Have your say